This is my first scientific approach to market research! I’m working on a collection of recycle bin books and applying found signage lettering to the covers. Just for fun, I went through the first names of people who ordered from me within the last six months and tallied the frequency of the first letter of each first name. The results? Letter J came in first with 20 occurrences. Letter M was right behind with 19. Other popular letters to begin one’s first name with include K, S, A, L and C. The letters U, X, Y, Z and F were not too popular… although Z is still one of my all-time favorites.